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Global IP. Driven by Data. Powered by Tech.
Jake Ward HS Headshot - 2026 Webinar

Jake Ward

Founding Member, Ward Law Office

Jake Ward is the founding member of Ward Law Office LLC and a registered U.S. and Canadian patent practitioner with over 20 years of experience. He advises on patent and trademark prosecution, authors the Anticipate This! blog, and teaches patent law as an adjunct professor.
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Cary Levitt

MD, North America, Azami Global

Mr. Levitt’s background as Chief IP Counsel of a multinational industrial company, lends him substantial experience in corporate business, legal matters, IP renewals, portfolio management and optimizing IP firms’ strategies.
Robert Wells HS Headshot - 2026 Webinar

Robert Wells

Managing Partner, Rock IP, PLLC

Rob Wells is the Managing Partner of Rock IP, PLLC, a full-service intellectual property firm serving entrepreneurs and innovative enterprises of all sizes. He advises a diverse client base on aligning IP strategy with evolving business needs and client expectations to drive long-term value.
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Marc Kenigsberg

Round-Table Moderator - 
VP of Marketing, Global, Azami Global

Experienced in building and leading global marketing teams with a proven ability to  generate leads, increase brand awareness, and drive business growth.

In this webinar, IP professionals and industry experts unpack the trends that will define next-year’s client scorecard and outline practical steps law firms can take—today—to stay ahead of 2026 expectations.

Client priorities are shifting fast, and by 2026 they will expect legal partners who are faster, more transparent, and more tech-enabled than ever. Surveys already show two-thirds of corporate clients rank “speed and efficiency” as their top concern, while nearly half want lower fees and alternative pricing models. At the same time, buyers increasingly view AI fluency, data security, and seamless digital experiences as table stakes. 

Who Should Attend? IP professionals, in-house counsel, patent attorneys, and IP operations managers.

What You'll Learn in this Session:

  • The three biggest client demands emerging from 2025 surveys—speed, price predictability, and tech-driven insight—and how they will intensify in 2026
  • How AI adoption and workflow automation are moving from competitive edge to baseline requirement, and what clients will look for as proof of competence
  • Rising expectations for proactive communication, real-time status updates, and consumer-grade client portals—and low-cost ways to deliver them
  • Strategies for marrying alternative fee arrangements with measurable outcomes clients actually care about, not just discounted rates
  • Common pitfalls—opaque pricing, slow turnaround, weak cybersecurity—that erode trust, plus a readiness checklist to keep your firm on track for 2026